Radio Hawke’s Bay – Your Trusted Source for Summer Safety
Radio Hawke’s Bay stands apart as the region’s most reliable, community-driven, and safety-focused broadcaster — a station designed not just to entertain, but to protect, inform, and empower the people of Hawke’s Bay. What makes our services genuinely unique is the combination of local expertise, emergency-ready capability, multi-platform content delivery, and a deep, long-standing connection with the communities we serve. No other station in the region provides the breadth, depth, resilience, or accessibility of essential information that Radio Hawke’s Bay offers — especially during the high-risk summer months.
Our uniqueness lies not in a single feature, but in the way our mission, our infrastructure, and our community partnerships weave together to create a broadcasting service unlike any other. For more than 30 years we have built trust, strengthened relationships, and earned a reputation for being the station Hawke’s Bay turns to when reliable information matters most. As summer approaches — bringing heightened risks around water safety, sun exposure, mental well-being, extreme weather, and emergency response — this trust becomes critical.
1. A Purpose-Built Emergency Broadcasting Service
Radio Hawke’s Bay has a unique status as an emergency-capable broadcaster, equipped to remain operational when other systems fail. Our infrastructure includes:
- A region-wide AM transmitter strengthened for resilience
- A fully automated, industrial-grade generator
- Specialised Civil Defence protocols
- Partnerships with emergency services
- A network of trained community reporters
2. Hyper-Local Content Tailored to Hawke’s Bay
We create content specific to local beaches, rivers, roads, climate patterns, and diverse communities. Our messages resonate because they reflect lived local experience.
3. The Summer Safety Series
Short, expert-led interviews offering practical advice on water safety, sun protection, mental health, road safety, emergency response, and more.
4. Multi-Platform Distribution
Our content reaches listeners through:
- Traditional radio
- Online streaming
- Podcasts
- Social media
- The Emergency App
- Napier and Hastings studios
- Forthcoming YouTube video podcasting
5. Community Broadcasting Model
We uplift community voices through training, accessible studio spaces, multicultural programming, and low-cost options for neighbourhood organisations.
6. Partnerships With Emergency and Safety Agencies
We collaborate closely with Civil Defence, Police, FENZ, St John, Surf Lifesaving, health providers, and councils to deliver verified, trusted safety messaging.
7. Affordable Promotion for Community Groups
We offer cost-effective advertising and free interview opportunities, especially valuable for Napier groups using the Pop-Up Studio funded by Napier City Council.
8. A Track Record of Trust
With over 30 years of service, Radio Hawke’s Bay remains a reliable voice in both calm and crisis.
9. Future-Focused Innovation
We continue to innovate with video podcasting, digital expansion, and enhanced emergency broadcasting capability.
10. A Holistic Approach to Summer Safety
We integrate water safety, sun safety, mental well-being, heat risks, road safety, event safety, fire safety, first aid, and more into a comprehensive communication strategy.
Conclusion
Radio Hawke’s Bay is unique because of its community foundations, hyper-local focus, emergency readiness, and multi-platform accessibility. This summer and every summer, we remain the trusted voice keeping Hawke’s Bay informed, connected, and safe.
